An abstract published by the “Journal of the American Academy of Pediatrics” in reports that advertising influences teens to eat poorly, smoke cigarettes and drink alcohol. Some advertisers study which techniques influence teens the most. Because experts now know that the human brain is still developing during our teens, scientists are researching the effects drinking alcohol can have on the teen brain. How Does It Affect the Body? Alcohol is a depressant, which means it slows the function of the central nervous system. Children are exposed to alcohol marketing via social media, videos, television, magazines, and radio. The alcohol industry pours millions of advertising dollars into media trying to influence your children's choices and win their loyalty. They use digital and social media effectively and blur the lines between advertising and content.
Teens are one of the most important demographics for marketers. Their brand preferences are still gelling, they have money to spend, and they exert a strong influence on their parents' spending even on big-ticket items such as cars. Because 25 percent of teens access the Internet through mobile devicescompanies are targeting them where they hang out: Teen-focused brands use a combination of traditional marketing techniques and new communication methods to influence product preferences. Here are three key approaches:. Brands appealing to teens take advantage of their particular vulnerabilities: Teens are extremely attuned to their place in the peer hierarchy, and advertising acts as a kind of "super peer" in guiding them how does alcohol advertisements influence teens
what's cool and what's acceptable.